A novelty in city marketing: the ?Leipzig Case? is a charming ambassador for the city and the economic region of Leipzig Leipzig, August 31, 2005 (Marketing Leipzig GmbH). Leipzig has come up with yet another creative idea that is sure to cause a stir in promoting the city: This Wednesday Marketing Leipzig GmbH, together with their partners, the Chamber of Commerce and Industry (IHK) and the Chamber of Trade (HWK) will present the new „Leipzig Case“. This charming ambassador of Leipzig is filled with everyday quality products from the region allowing regional businesses to advertise their locations with real products: a miniature Cayenne car (Porsche), a Bach CD (Bach archive), the original Leipzig „Messemännchen“ Trade Fair mascot, the miniature book „Leipzig for the Waistcoat Pocket“ (BuchVerlag für die Frau), shampoo from Londa, a glass and a 0.33 litre bottle of beer from the Krostitzer Brewery, paper tissues with an advertisement for aspirin (Bayer Bitterfeld), a piccolo bottle of sparkling wine from the cellars of Rotkäppchen, a deck of skat cards (Spielkartenfabrik Altenburg), Florena cream, Halloren chocolates (Halloren Schokoladenfabrik) and a 0.2 litre bottle of apple juice from Sachsenobst. The case, designed from a high-quality cardboard, is completed with selected promotional brochures and local publications. This classy case will be used primarily as a gift for both guests and hosts of trade associations, institutions, businesses and city council for presentations, trade fairs and customer acquisition. An initial supply of 1,000 limited edition copies have been produced and assembled, 500 of which have already been ordered by the IHK and HWK. The „Leipzig Case“ will celebrate its debut this Saturday, September 3, in City Hall. The Leipzig Junior Chamber, together with Detlef Schubert, Deputy Mayor for Labour an the Economy, will welcome national and international guests from Frankfurt, Birmingham, Budapest, Lyon, Turku and Krakow. The guests will participate in a multi-twinning meeting of the Leipzig Junir Chamber's partner chapters. The product is purely regional. Not only is the entire product the brainchild of Marketing Leipzig GmbH, but the goods which helped realise this concept are provided by recognized regional manufacturers and businesses as well as from Leipzig’s largest trade chambers (IHK and HWK). The company Ellerhold (Radebeul) is responsible for production, the Stötteritzer workshop (Stötteritz) managed assembly and the Thorn Agency (Leipzig) the design. Paying tribute to the famous Hausmann portrait, a winking Bach is displayed on the case framed by pictures showing the best Leipzig has to offer in business, science and the arts. Further information Roland Stratz Marketing Leipzig GmbH Nikolaistr. 28–32, D-04109 Leipzig Tel.: +49 (0)341 1246890 Fax: +49 (0)341 1246891 Mail: presse@marketing-leipzig.de Web: www.leipziger-freiheit.de attachments     koffer.jpg