Since June 2002 the „Leipziger Freiheit“ bundles the activities of the city and location marketing in the half-a-million metropolis. Diversified as the theme of Leipzig itself are thereby the measures adopted in the marketing mix of the campaign. The instruments of image promotion range from traditional classical – for instance placing newspaper ads and trade fair visits up to innovative-outlandish – for example our own „City Notebook“ from the Moliskine company or a truffle symphony specially created for the Leipzig composers Bach, Wagner, Mendelssohn Bartholdy and Schumann. In general the principle behind it: to convince the local, national and international public of the city's strongpoints. Leipzig is thus presented in the "Leipziger Freiheit" as a prospering business and science location, as a traditional cultural city and an attractive centre of life for its citizens.